Psychologists of color have long known that psychology of color in marketing campaigns is as important as the psychology of color itself. Purple has been called “the best color for a salesperson” and many companies have tried to capitalize on this fact. Unfortunately, many businesses have failed miserably in their attempts to take advantage of this powerful psychological color because they did not understand the psychology behind it or they ignored it altogether.
In order to make your business stand out from the crowd you need to make sure that you’re using the right colors for your marketing campaigns. If you use too many colors in your marketing campaign, it can distract customers and make them less likely to do business with you. By placing your colors strategically in the copywriting or even in the header of your marketing materials you can make it much easier to recognize your brand and gain their trust. Let’s take a closer look at how psychology of color works in marketing and how using purple in your advertising campaigns can really help you stand out.
One of the most important things to remember when it comes to the psychology of color is that people respond more to strong color images than they do to text content. This is why you’ll often see ads that are accompanied by beautiful, vibrant images like a sunset or the logo of a popular company. An image such as this will immediately make a person feel more comfortable with you and more interested in doing business with you. This is why purple is such an excellent color choice for most images.
When we think of purple in psychology we usually think of it as a color that sets up emotions. That is, purple is a color that creates a feeling of calm and serenity. This is why hospitals and nursing homes frequently use purple as their predominant color theme and why hospitals tend to use shades of purple that are similar to a baby’s eyes. Because purple is a calming color, you can also use it to great effect to evoke feelings of trust and reliability in customers and clients. In fact, studies have shown that seeing a person who is wearing a purple shirt will make them feel less nervous than seeing someone wearing a blue shirt.
Purple is also associated with royalty. People who are rich and powerful tend to use purple when talking about themselves and others. The reason for this is that purple gives off a feeling of mystery and sophistication. People who are rich and powerful to understand that there is much to be learned from others and that a simple gesture such as knowing someone’s name or watching their eyes are the keys to making any contact. If you want to build your brand on a level of such sophistication, then incorporating purple into your digital marketing campaign is highly recommended.
A very important aspect of using purple in digital marketing is that it evokes a sense of royalty. This is because purple has been used throughout history as one of the colors that exude power, prestige, and authority. It’s been featured in everything from movies to clothing to advertising and branding. It’s a very powerful color that can effectively convey the message of power and authority.
Finally, purple is often associated with luxury. When people think of luxury, they often think of expensive items and high-end goods that can only be afforded by the very affluent. However, it doesn’t matter whether you’re living in Beverly Hills or Boca Raton, if you can afford to purchase the best things in life, then you most likely have the wherewithal to brand yourself with that expensive and exclusive touch. Digital marketing can make the idea of luxury even more tangible and affordable through the combination of your own brand and the power of purple. For example, you could create a page on your website that offers an exclusive discount to those who reserve today.
Clearly, purple is one of the most powerful colors that can be incorporated into your own digital marketing campaign. When coupled with other colors, it can make any brand or logo much more appealing and attention-grabbing to customers. You may find that adding purple to your website will be one of the first moves that you make in your overall effort to increase awareness and revenue for your business. There’s no better time than the present to take advantage of this powerful, cutting-edge color!