WordPress Search Engine Optimisation

Posted on Thursday, July 2nd, 2009 at 2:54 pm in

Search Engine Optimisation (SEO) is the process of crafting a site’s content so that the site achieves higher rankings in the various search engines. There are many WordPress plugins that claim to improve your site’s SEO but, in reality, there are no “magic bullets”. Effective SEO isn’t something you can add to a site. It’s part and parcel of how the content is crafted.

If you really want to improve SEO on your WordPress site (as opposed to wanting a quick fix), here are a few tips:

  • Choose a theme that uses H1 or H2 headings for your post titles and provides unique meta-titles for every page or post (displayed in the top left of most web browsers).
  • Turn off all CSS in your browser. Or try browsing through your site with a text-only browser. That should give you some impression of how a search engine bot “sees” your site.
  • Imagine you’re reading a post/page out to someone over the phone. Does it all make sense or would you have to add extra explanations? if it’s the latter, your content needs some attention.
  • Use headings properly and in order. For example, an H3 heading should follow an H2. Headings aren’t just for big, bold, text. Used correctly, they give your pages structure – an important factor in search engine indexing. When abused, they turn your pages into an illogical, jumbled, mess.
  • Provide keyword-rich link text that makes sense when taken out of context. Phrases like “click here” make no sense and waste a significant opportunity for improved SEO.
  • Ensure that image links have concise and descriptive alternative texts. Don’t assume that every visitor to your site can see your images. Googlebot can’t…
  • Employ front-loading copywriting techniques by starting each page/post with a short keyword-rich summary of what the rest of the post/page is about.
  • Use reciprocal link swaps to generate good quality, incoming, links.

Good SEO takes time, care and patience.

WordPress Theme Development

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