ZenLite 2.1Real Benefits
If the bigger businesses are going to embrace web accessibility, they’ll need to see clear financial benefits and good returns on their investments. Legal and General’s recent re-design experience provides a solid example of the real business benefits to be gained from developing and accessible web site.
The Legal and General site was re-designed in 2005, with a view to increasing it’s overall accessibility levels following some concern about the old site’s potential for litigation under the UK Disability Discrimination Act. One year following the site’s relaunch, the following ‘indirect’ benefits were noted:
- A 30% increase in natural search-engine traffic
- A significant improvement in Google rankings for all target keywords
- 75% reduction in time for pages to load
- Cross browser-compatibility increased (not a single complaint since the redesign)
- Site now accessible to mobile devices
- Time to manage content reduced from average of five days to 0.5 days per job
- 95% increase in visitors getting a life insurance quote
- 90% increase in Life insurance sales online
- Savings of £200K annually on site maintenance
- 100% return on investment in less than 12 months.
Clear evidence from a competitive company that increasing overall web accessibility can result in significant business and financial benefits.
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